Designer reveal video: 76344 Iron Man Mark 3 Collectors' Edition from LEGO® Marvel

Senior Model Designer Aaron Newman gave a fascinating product reveal of the January 2026 LEGO® Marvel set 76344 Iron Man Mark 3 Collectors' Edition at Fan Media Days in Denmark. Watch our 6-minute edit of the interesting things he had to say about development of this stunning recreation of Iron Man’s appearance in Marvel Studios’ Avengers: Infinity Saga!

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76344 Iron Man Mark 3 Collectors' Edition

• Release date: 1 January 2026
• Pieces: 1297

Price: 

• US$ 129.99 on LEGO.com US
• CA$ 169.99 on LEGO.com Canada
• GB£ 119.99 on LEGO.com UK
• AU$ 199.99 on LEGO.com Australia
• NZ$ 229.99 on LEGO.com New Zealand
• DE€ 129,99 on LEGO.com Deutschland
• NL€ 129,99 on LEGO.com Nederland
• FR€ 129,99 on LEGO.com France
• PLN 589.99 on LEGO.com Polska
• NOK 1799,90 on LEGO.com Norge
• DKK 1099.95 on LEGO.com Danmark

Video

Transcript

Aaron Newman:

My name is Aaron, and I'm here to introduce you to yet another awesome LEGO® Marvel set. So without further ado, we have. The Iron Man Mark III Collector's Edition. 

This is a really awesome brick built version of the first red and gold suit that we see Iron Man in in the MCU, so it's really iconic. The figure is, you know, fully detailed, 360°. You can, of course, do all kinds of fun poses. There's some bending in the waist so this can look good on display so many different ways.

It was really important to us that Iron Man had all five fingers, you know. And that poses some challenges in a LEGO® System building sense. But, uh, we're really happy with how that that turned out. 

We're using the collectible series F1 halo piece inside of the fingers. So many of our models are made to look like really cool display pieces. But with a character like this, you want to have some degree of possibility inherent in there. And that does pose certain challenges around how to include joints, where to include joints, what kind of joints. You do something like this. The waist pivot is really easy to mask, and it has a really solid payoff for the possibility options. The shoulders were really important to us to include because of course you want to have them be able to do that Iron Man stance, but also have a bit more of a neutral power stance. Meanwhile, the legs, while very specifically positioned to have that the A stance, but also this really natural turnout, those are not movable because of course then there's some stability difficulties with having the figure, uh, you know, uh, latched into the stand. 

Not only do you get the incredible brick built figure, but we also have an exclusive Mark III minifigure featuring arm printing. So we're really excited to bring this character back in an even, uh, even cooler way than ever before. 

Periodically, throughout the development cycle of LEGO® design, there's periods where, uh, model designers and designers and graphic designers, the whole organization can sort of pitch product ideas that are outside their usual scope of work. My home is on the LEGO® Creator 3in1 team. So this is a sort of a step into the LEGO® Superheroes team. I'm so lucky that they chose to let me work on this. I've taken this model from the first concept all the way through its maturation, which is such a privilege. And I'm super excited about the model. It's my baby. My baby. 

When making a character like this, one of the most important things to get right is the face and the facial expression. Because when you look at a character or an animal, the first place you look usually is the face. How does the eye contact, how is the how is the proportions and and that. So we started off with the head. And that actually went through a lot of different iterations as well within this sort of scale, many different build ups to get to one that we felt was the best possible version. 

And then from there, it's, uh, I usually tend to work from the outside in when I'm doing a creature or a character like this, because the head is important, the the arms and the legs. A lot of times you have less room to work, so to speak. So you have to make sure that part is really polished. And then it's about marrying it all together in the torso. In the case of this one, it was also a lot of looping around stability. I went through like three different leg designs before finding one that works just right. But the original, version of the figure also had more poseability. But again, because of stability considerations and wanting to align with other display figures in the portfolio, we opted for less poseability in favour of a better overall expression, more detail, more sculpting. In this case, we wanted to make the perfect playable display piece, but that really has that film accuracy and that sculpting all around. 

I would say maybe for 30 seconds we did consider doing pearl gold instead of the drum lacquered metallic gold; first of all, to align with the bust that we already have on the market. Second of all, to get that that metallisation is so cool on a display model like this, but it does come with additional constraints, of course, around which kinds of pieces you're able to use and which not. 

This model introduces two new drum lacquered elements. First of all, you see here on the thigh, we've got a half circle tile in drum lacquer for the first time. And we also have a two length cheese slope. So the reason we made those pieces was we felt really strongly about wanting to reduce the number of seam lines on the build and make it really feel glossy and like like, these are single chunks of armor, essentially. It definitely was a challenge to design with the drum lacquering, but it's one hundred percent paid off, I think, because the contrast of the dark red and the the shiny gold has that, that degree of authenticity that we really were looking for this time. 

So it's not like we've just taken the bust and made a figure to match. This is all a new building experience and a new design compared to the bust. The bust has a core of the head of four LEGO® modules, so it's slightly bigger, and even one module of difference actually has big cascading effects for the scale in general. Here we were looking to do a core of three to make it just a little bit smaller, so that we could get the entire figure in the in the set, right. So if you have the bust and you have the figure, both are from different suits. So you have that difference, but you also get a slight scale difference. 

We know there's some other brick built figures in the portfolio as well. So our hope is that this one also is going to look really good on display with those. If you happen to collect them. It shares some of this detail scaling expectations that have been set so high by the LEGO® Star Wars team, for instance. So this is the model.

Our thanks to Aaron and the whole adult engagement team at The LEGO Group for this presentation.

READ MORE: Now available: 21363 The Goonies from LEGO® Ideas

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