Privacy notice

Posted by Admin
New Elementary is not associated with the LEGO Group. LEGO® is a trademark of the LEGO Group of companies which does not sponsor, authorise nor endorse this site.

2 Ad trackers are present on this site, belonging to the companies Rakuten, Inc. (used for affiliate advertising) and Alphabet, Inc. (used by Google).

2 Third-party cookies are set on this site, for Rakuten, Inc. (used for our affiliate advertising) and Patreon, Inc. (used for our patronage programme).

This site uses a contact form. If you choose to contact us using this form, we will only use your email to reply to you or to action requests you explicitly ask us to undertake for you. We will not use your email address for any other purpose. We will not provide it to any third party (unless you specifically request us to do so).

Sometimes this site runs contests, at which times we use an entry form created using Airtable. Data will be processed by Airtable in accordance with the Airtable policies for the purpose of providing their services to New Elementary.

The entry form asks for some of your personal data, specifically:
  • your name, which we will publish alongside your entry on and potentially also on our social media channels on Instagram, Facebook and Twitter. However, you can provide us with a pseudonym / screen name instead if you don't want your real name used.
  • your email address, which we need to be able to contact you. We will not publish your email on the site, nor anywhere else, nor provide it to any third party (unless you specifically request us to do so). We will not use your email for any other purpose. 
  • If you win the contest, we will contact you for your real name and address. This data will be provided to The LEGO Group for reasons of fulfilling the prize. This data will not be used for any other purpose.
The form also contains free text fields, which may be published online. Do not enter any personal information here: if you do so, New Elementary is not responsible for any direct or indirect results of this information being published online.
Contest data will be deleted from Airtable no later than 3 months after the end date of the contest.

Contest data will not normally be downloaded from Airtable by New Elementary, but if a download is required for the fulfilment of the competition it will be deleted from our computers no later than 3 months after the end date of the contest.

We are not responsible for content republished from New Elementary without our permission on other blogs or websites.

This privacy policy is subject to change without notice and was last updated on 8 November 2022.