24 July 2025

LEGO® Pick a Brick: Testing of colour grouping underway

Posted by Admin

Screengrab of Lego.com pick a brick. Each element has a few colour swatches below it, and numbers in brackets to indicate if there are more colours than those shown.

As we reported back in February, the LEGO® Pick a Brick development team have been planning a new way to display pieces on the service so that it is much simpler to see all available colours of a part. This new user interface is now being tested in a limited number of countries, and the team are looking for your feedback to help decide whether or not to return to the previous format.

UPDATE 25 August 2025: they will proceed with implementation. Read their full reply at the end of this article. 


This article contains affiliate links to LEGO.com; we may get a small commission if you purchase.


Elements are now grouped by part number – called design IDs by The LEGO Group – making it possible to view all available colours for a specific part, before clicking for further details. 

The new interface is being tested in the UK, Ireland, France, Australia, Italy, Poland, Spain, Sweden and Norway, but even if you're not in one of those countries, you can still explore it (but not purchase). Simply click any of the country links above.
(To change back to your own country afterwards, use the country selector in the footer on LEGO.com.)

Once you've given the updated layout a good tryout, the Pick a Brick team is very interested in your feedback via a ~3 minute survey. They may keep it, tweak it, or even return to the previous format. 

The opinions of all you New Elementary fans is highly influential! We won't make any comment ourselves here, lest we influence you.

Take the Pick a Brick Grouped Colours User Experience survey


Results from the survey

UPDATE from the Pick a Brick team, 25 August 2025:

"A huge thank you to everyone who took part in our recent Pick a Brick Grouped Colour survey. We loved hearing from you, and your feedback is already helping us improve the experience.

"The new grouped colour feature has had an overwhelmingly positive response. Many of you told us it feels faster, easier to use, and a big improvement when browsing, comparing, and ordering parts. You said it feels more natural to shop by part first and then choose a colour, that it is cleaner and less cluttered, and that it makes finding all colour options much simpler.

"You also shared some brilliant ideas for making it even better, including faster page loading, clearer colour swatches, better out-of-stock indicators, easier access to important piece information and tweaks to how colours are organised.

"We’re excited to keep refining this feature. Some updates can be made quickly, while others will take a little more time. Thank you again for helping shape the future of Pick a Brick and keep your eyes peeled for the updates coming your way."

 

READ MORE: Newest parts added to Pick a Brick


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11 comments:

  1. They must have had some teething issues as I got to see this new interface here in the USA last week when ordering parts but I'm not seeing it at all now - it was very useful when re-stocking some basic bricks (small plates and tiles) for colors I was running low on. If it leads to less clutter that would be great.
    If TLG could improve their naming conventions, that would be better...Eg why aren't tiles their own category (rather than just being plates) on B&P, and what is the difference between a 'Tile' and a 'Flat Tile'? ...and does that imply some of my flat-looking tiles are not flat!?!?!

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    1. yes i agree. More categories for parts and better naming would really help!

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    2. This is pretty common in web development and is called A/B testing. They'll randomly show a new feature to a certain percentage of visitors and compare their engagement metrics with people using the old version. If it sells more stuff or makes the UX better, they'll roll it out to everybody

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  2. Nice. I saw this a few weeks back one day on the US site. Really liked it but then it was gone.

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  3. I'm a web developer/UX nerd by day, and I've run into this new experience a couple of times over the last few weeks. It's a good idea in theory, but there are some real issues with it:

    - You can't tell from the thumbnails whether a given color is a bestseller or not
    - It seems slower to load, for whatever reason (possibly because 100 items is way more SKU's in the new view and it might be loading an image for each one)
    - You have to click and wait to see the full list of colors that a part is available in
    - The long-form part number was useful for quick copy/paste lookups, and that doesn't show up in the thumbnails anymore.

    The fact that they have Pick-a-Brick at all is awesome (even if it does seem like certain pieces have just like arbitrarily tripled in price recently), but it could be so much better with some proper attention. Although as another commenter mentioned, the source of many of these issues is that their parts database is sloppy.

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    1. Thanks Michael, I hope you have used the survey to let them know.

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    2. I did! Somehow they forgot to reach out and offer me a job, but they seem to have a pretty good idea of what they're doing and I'm sure they'll get it sorted

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  4. I just played around with it a bit, really didn't like it! When I go to PAB, I have a brick link wishlist of specific parts I need, in specific colours. i search by part number, and add the colours I need. This format is more complicated, takes more clicks, and makes it harder to get what I'm looking for. I really hope this doesn't become the new standard.

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    Replies
    1. I hope you used the survey then? As that’s the best way to stop it happening.

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  5. I guess I think it's fundamentally positive, but it should be easier to see when an item is out of stock.

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