7 July 2018

Sustainable LEGO® elements: 40320 Plants from Plants

Here at New Elementary we usually talk about new shapes and colours of LEGO® elements but today we’re looking at a new material from which some botanical elements are now being made. By 2030, The LEGO Group (TLG) intend to use sustainable materials in all of their core products and packaging.

This article is a collaboration between Are J. Heiseldal who met TLG employees Matt Whitby (Environmental Responsibility Engagement) and Bistra Andersen (Senior Materials Platform Manager) at LEGO Fan Media Days in Billund, Tim Johnson, and Elspeth De Montes who has her hands on the limited edition gift-with-purchase set, 40320 Plants from Plants.

LEGO plastics

The first bricks made in 1949 were made from cellulose acetate, which warps over time. After some research by plastics companies, TLG replaced it in 1963 with acrylonitrile butadiene styrene, used to this day.

Currently, LEGO elements are primarily made from four different materials:

  1. acrylonitrile butadiene styrene (ABS) which is used to make the majority of LEGO elements, most notably bricks and plates.
  2. polycarbonate (PC) is primarily used to make transparent parts, as ABS is opaque, however because it is stronger than ABS it is sometimes employed for parts that require additional strength such as the ‘Mixel joints’.
  3. styrene butadiene styrene (SBS) which is used to make the more elastic elements like tyres.
  4. polyethene is used to make the softer, flexible elements such as plants, some hairpieces and dragon wings.
Prototypes of Design ID 14419, moulded in a variety of plastics. PC was used in the end.


However there are an additional dozen or so plastics that are used across the many thousands of elements currently in production.

This swatch from the Kornmarken LEGO factory in Billund includes 18 different plastics. Image © Andrew Tipping

Sustainability and its challenges


ABS elements roll off the production
line in Billund, but for how much longer?
Image © Andrew Tipping
Changing the materials and the moulds that LEGO elements are made from is very difficult but TLG sure have a worthy goal:
“We want to make a positive impact on the world our children will inherit.”
75 billion LEGO elements are sold every year and TLG will not compromise on quality, safety or durability – plus they want sustainability of colours too. The LEGO Group 2030 Sustainable Materials Challenge started in 2015, and is a greater challenge than you might have initially imagined.

It’s important to clarify that sustainable does not mean biodegradable, because biodegradable plastic is not necessarily good for the environment as the plastic will just break down into chunks, then into smaller and smaller pieces. This causes many environmental issues, such as the tiny threads or beads of plastic that have already been proven in many studies to be present in the foods we buy and consume.

Various colours of polycarbonate (PC) pellets in a
recycling bin on the LEGO factory floor. TLG already
recycle virtually 100% of their production waste; now
they're turning their attention to influencing the parts
of the production chain that they do not directly
control i.e. plastic production and consumer waste.
Image © Andrew Tipping 
So the first question is, what is a sustainable material? “For The LEGO Group, a sustainable material is one that meets our high quality and safety standards, has key environmental and social sustainability attributes and maximises the play value of our products.” The goal is that all LEGO elements should be made from materials that are either recycled or plant based. Ideally they’d like the new bricks to contain at least 25% bio-content.

They also want to avoid having to trust only one supplier, so they don’t become dependent. And they’re considering cooperating with other industries, like the automotive and furniture industries, which might use similar types of plastics in their products. But they’d never cooperate with a direct competitor.

And just to complicate matters further: “Toy safety standards in Europe are the same as food safety standards. Because children put toys in their mouths.” Well, now that they’re making LEGO elements from sugarcane, aren’t you tempted to try that too?

Discarded sprues from the moulding process in a variety of plastics, destined for the recycling bin.
Image © Andrew Tipping

Bye bye ABS

Raw ABS pellets feed a moulding machine
in LEGO Kornmarken factory.
Image © Andrew Tipping
“Our biggest challenge is the LEGO brick, i.e. replacing ABS.”
No doubt this is of the greatest importance to AFOLs too, yet LEGO bricks have more material properties than you may realise. And remember, TLG have been learning how best to work with ABS since 1963; that’s 55 years of technical experience that needs to be applied to a completely new material. They have a lot of factors to consider and balance; here are some of the more important ones:

Look and feel

  • Opacity – how ‘transparent’ the elements are, although we mean solid colours here rather than transparent ones. A good example is Dark Red from the 2000s vs. ‘New’ Dark Red from the 2010s, which is slightly more opaque.

  • Decoration – how does the material react to the chemicals used in the inks? Will new inks also need to be found?

  • Touch – we are all subconsciously aware of what a LEGO brick feels like and may well notice if some parts begin to feel slightly harder or softer, or lighter or heavier. And of course, some parts are already made from different plastics which have different feels too.
  • Sound – ah, the beautiful rattle of LEGO bricks being shaken in a box, or tipped into a pile. But that sound changes when different materials are used. Will consumers notice, and will they care?

Function

  • Knobs – we all know of the famous ‘clutch power’ between LEGO bricks; not too weak and not too strong.
  • Shafts – the friction properties between elements is another essential consideration. Try putting a transparent bar into a transparent cone and then pull it out again. (Warning: don’t do this if you actually want to ever use those parts separately again.)

  • Snaps – the power of clips also needs careful fine tuning. The number of times that some parts with clips have been redesigned over the years is testament to this!


Engineering

  • Structural – the material needs to work with parts of all sizes; you can imagine how different the issues with moulding a 16x16 plate might be, compared to a 1x1 plate.
  • Moulding – there are a swathe of technical issues when creating LEGO elements and changing the fundamental material they are made from creates a plethora of engineering concerns. 


Are you now getting a sense of just how difficult it is to replace the humble LEGO brick?

Implements used by LEGO parts engineers to test clutch. The brick here is regular ABS


Many candidate materials have been tried and discarded or sent back to the drawing board, for varying reasons.

These green bricks derived from wheat ticked many of the boxes, but as you can see the colour is slightly marbled which of course it unacceptable. They also feel and sound much more brittle than current bricks, even though they aren’t.


When making transparent bricks, their biggest challenge is too much friction. Currently they’re considering a material made from wood pulp. The wood would then of course be sourced sustainably.

Other bricks have been moulded from a polymer based on corn, and the DUPLO bricks seen here are made from algae. (Apologies for the blurry pic!) The corn bricks (not pictured) are about as close as they have got at the moment to replicating the current LEGO brick. They still aren't completely happy, so will keep researching. The main challenge is that the bricks are still just a little bit too brittle; their breaking point is lower than current ABS bricks.

Plants from Plants


As mentioned, plant pieces are currently made from polyethene. In 2018 TLG introduced plant pieces made from a new polyethene which uses ethanol produced from sugarcane rather than petroleum, thus making it a sustainable source – while still being chemically identical.

Choosing plants and not regular bricks to be the first sustainable elements was a conscious choice. Aside from the nice PR perspective of them being 'plants from plants', they are an easier plastic to replace as their feel is not as iconic.


TLG are nevertheless facing criticism for using sugarcane, from people who are claiming that they are clearing rainforest in the process. TLG say this is not true, pointing out this would be a minute part of the total global impact and they are working with WWF to source the sugarcane sustainably. Replacing trees is also a much faster process than replacing oil.

But TLG also say there are better prospects than sugarcane such as corn, because these are made from the non-edible parts of the plant. Sugarcane elements are made from an edible source, which could alternatively be used for food.

TLG does not distinguish between the new plant parts that are made from plants and the old plant parts, which aren’t. They’ll just be phased in gradually. However, to celebrate their introduction, they are releasing a limited edition gift-with-purchase in August containing the new sustainable LEGO elements: 40320 Plants from Plants. Let’s take a closer look.

Inside the Box

40302 contains two plastic bags with a total of 29 elements inside. None of these are new, aside from the material of course.



The first bag contains:

  • 16 Dark Green [TLG] / Green [BL]  BAMBOO LEAVES 3X3 (Element ID 4114348 | Design ID 30176)
  • four Bright Yellowish Green [TLG] / Lime [BL]  Limb Element, Small (Element ID 6094069 | Design ID 2423)

The second bag contains:

  • three Dark Green [TLG] / Green [BL] Bush  (Element ID 6055785 | Design ID 6064)
  • two Dark Green [TLG] / Green [BL] Spruce Tree, small (Element ID 243528 | Design ID 2435)
  • four Dark Green [TLG] / Green [BL]  Palm leaf, Small (Element ID 6074322 | Design ID 6148)



There is also a leaflet inside the box which has a brief mission statement about the Plants from Plants initiative, in English, Spanish, French and German.


It also states, “The classic botanical LEGO elements are available for the first time in brilliant lime green colour” but the only such element in the set is Limb Element, Small which has appeared in this colour in no less than 19 different sets between 2015 - 2018, so we’re a little confused about that  statement. It is also amusing that TLG used the colloquial name by describing the colour as lime green rather than their own name, Bright Yellowish Green, but that’s understandable!

Comparing the old and new


Can you tell the Plants from Plants elements from ones made from petroleum-based polyethene?
Take a closer look…








To be honest that was a bit of a trick question because as we’ve already explained, there is no chemical difference between plant-based polyethene and petroleum-based polyethene. For those who wondered, the ‘plants from plants’ elements were all shown to the right.

So, as LEGO Tim shows below, we can all rest assured that our favourite plants look the same, feel the same, smell the same...


...and (sadly) taste the same, despite being made from sugarcane!

It’s a good time to recognise TLG’s first steps towards sustainable materials, albeit currently in a small proportion of their overall plastic product. Of course LEGO bricks are already entirely recyclable, as they retain their play value whether you pass them on to your children, sell them on or give them away to charity - this is the beauty of LEGO bricks; they still all fit decades later.



40320 Plants from Plants will be given to consumers who make a purchase of more than US$35/ £35/ 35€ in LEGO Brand Retail stores and at  shop.lego.com between 1st and 17th  August in UK and Germany, and between 1st  and 14th  August in US and Canada.  It seems these are the only countries receiving this promotion at present.

During August TLG will hold creative building challenges in their New York and Berlin LEGO Brand Retail stores, as well as a special event in London at the Natural History Museum. Building challenges will also be held online at LEGO.com and LEGO Life where builders will be challenged to combine the botanical elements with LEGO bricks they have at home, build their own sustainable superheroes and share these online. “Build your own Plantus Maximus and join the LEGO Planet Crew!”

Did you like this article? Help us continue, by doing what you perhaps do already - buying from Amazon USA: Amazon.com Canada: Amazon.ca UK: Amazon.co.uk Deutschland: Amazon.de

Products mentioned in this post were kindly supplied by the LEGO Group. All content represents the opinions of New Elementary authors and not the LEGO Group. All text and images are © New Elementary unless otherwise attributed.

22 comments:

  1. Great writeup! Thank you! I hadn't realized that the new elements were literally identical to the originals. That's very nice!

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  2. Speaking of sugarcane plastics, I come to think of the Fraggle Rock TV series, where the doozers constructed their eternally, evanescently edible edifices out of apparent radish starch...

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    1. Haha, that’s exactly what I was just thinking about. I used to think that stuff looked delicious ��

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    2. Oh those poor little guys! I'd forgotten that. Even sadder that they strangely liked it because it meant they could build again :\

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    3. Although I don't think I've seen that particular episode, I remember in one episode, a fraggle (Wembley?), felt sorry for the doozers and convinced the other fraggles to left the doozers' buildings alone. This quickly escalated into buildings cluttering everywhere and the doozers getting listless because there was no space left for new, creative builds...

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    4. Awww how cute. I don't think it was a particular episode... just an impression I got generally about the doozers. Maybe I read too much into Fraggle Rock haha

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  3. As an avid parts collector I have to know, do those clutch testing implements have element numbers?

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    1. Having some different ones here, yes.

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    2. Ha, I wonder! Sadly I wasn't allowed to take any home :)

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    3. Any chance to ask up the chain? You obviously have way better connections than I do. :-D

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  4. Excellent write up! I learned a couple of new things!!

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  5. Jessica Farrell10 Jul 2018, 08:25:00

    Excellent article! Well written, very informative and nicely illustrated.

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  6. What an incredibly detailed wonderful article, thank you very much!

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  7. The Other Mike14 Jul 2018, 12:35:00

    That picture of prototype Mixel joints has me wishing (once again) that those pieces came in more colors than just shades of gray.

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    1. Weren't they initially used for the Legend Beasts in Chima and then afterwards in Mixels?

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    2. Both Mixels Series 1 and Legend Beasts were released in Feb 2014 in the US. I'm not sure which was produced first by LEGO but perhaps you can find out which sets the 'Mixel joints' were originally produced for Kim? :-)

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    3. Maybe we should be calling them Legend joints rather than Mixel Joints ;-)

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    4. Legend Beasts did indeed get released first, certainly in the UK - our original review of the joints was via those sets. However the desire within TLG to create mini ball joints had apparently been floating around for many years; it was the sheer complexity of designing/moulding these parts that meant it kept getting put on the back burner.

      I've ended up calling them Mixel joints really because everyone else does... and I guess that's because the Mixels were just so iconic and these parts so obvious in the builds.

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  8. I fail to see how it is 'sustainabke' to make bricks from food crops. Firstly huge areas of ancient forest are being felled and burned to make way for these giant sugar cane plantations in countries like Indonesia - secondly the diversion of food crops into plastic production forces up food prices generating hunger and poverty. Surely it's better to make plastics from a plentiful cheap underground source which no other living creature relies upon: oil & gas. Instead TLG are burning forests which millions of living creatures depend upon - and diverting food crops which could otherwise feed millions of people. A cynical greenwash PR stunt by Lego.

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