Here's how they describe the project:
Dear LEGO user,
We are a team of packaging designers belonging to the LEGO product development department. Our key mission is to design packaging that supports a strong LEGO product experience. We are conducting this survey among RLUGs/RLFMs since we know that you have a great deal of experience with our products and packaging! To achieve our mission it is important for us to get an understanding of how you perceive the LEGO packaging experience. Please help us by participating in a survey: http://lego.fluidsurveys.com/surveys/yma/afol-packaging-survey/
Please complete the survey before March 6, 2017.
Thank you in advance for your feedback – it is highly appreciated!
The LEGO Packaging Experience Design Team
Later, one of the designers from the team will describe how they used the input, so we will pass that information on as well.