Eight builders were involved and as it turned out, seven of them are based in the UK and are members of the UK largest LUG, The Brickish Association. If you also live here you can find the seven of us, and a display of models from the book, at this year's Great Western LEGO® Show, at the STEAM museum in Swindon on the weekend of 5 & 6 October 2013.
It was a fascinating and challenging process to work on this book. Of the (still remaining) themes available at the time I came on board, I chose "Holidays", which is by no means a subject I've ever chosen to build about before. As it was necessary to use our own bricks, I rapidly bought a lot of Friends sets to expand my somewhat bley-heavy colour range! I highly recommend trying subjects outside your comfort zone and giving yourself a tight deadline - it taught me a hell of a lot. I also learnt that making loads of happy colourful sunshiney stuff is great for your mood. Here is one of my spreads from the available preview pages; not necessarily the one I'd pick as my fave but it is a good example of one of the simpler models with a sprinkling of SNOT.
Keen as ever that anything bearing the LEGO brand be of high quality, TLG were heavily involved in the process and early on we were flown to the Billund headquarters for a kickoff meeting and workshop. Here we met the internal team assigned to assist the project plus Design Manager Specialist Jamie Berard, who discussed techniques and then reviewed a few early models we had each brought. That was thrilling, and just a bit terrifying, but luckily he's a charming chappie. Whilst we were not expected to meet the stringent quality control levels that they would apply to official sets with instructions, it was important that we built stuff that kids could conceivably build as well. Essentially this meant not using crazy techniques, always keeping the construction stable and not using rare parts / ones not produced in recent years. So basically all them things wot AFOLs just love to do!
Although that took a little getting used to, it didn't spoil the fun by any means and has had a positive impact on my building style. When stuck during a build, I'd catch myself trying out ever-more complex techniques to get around the problem. But lo, by going back to System basics and rebuilding, the issue would almost always be resolved. Gee... it's almost like there's some kind of system to this System! I've always enjoyed working within constraints and so behaving closer to the way actual LEGO Designers do was fascinating and worthwhile.
Photos were sent by the dozen during development to LEGO Designer Melanie Louise Caddick (AFOLs may perhaps know her best for designing the wonderful 2011 Inside Tour set Moulding Machines) who was assigned as our Model Coach. Once we were pretty much all done, she and Building Instruction Developer Alexandra Martin came to London for a busy couple of days. Our models were reviewed in the flesh and revisions requested - but the vast majority got approved first time around. Relief! The only other models I saw during my assigned afternoon were Rod Gillies', a.k.a. 2 Much Caffeine, whose chapter covers all things spooky and scary, with plenty of gorgeous imaginative vignettes. As if being known for stunning steampunk and microscale Star Wars models isn't enough, Rod is also the author of two steampunk novels.
DK then set about the lengthy process of photography and layout, and have done a stunning job. I especially noticed how beautiful the parts look when reading Tim Goddard's "Microscale" chapter, where models containing just a few dozen elements sometimes fill double-page spreads. Tim previously worked on the initial "LEGO Ideas" book and you may know him as Rogue Bantha on Flickr where microscale and Neo Classic Space are recurring subjects for him.
Tim and the aforementioned Mr Peter Reid have a book of their own coming out soon called "LEGO® Space: Building the Future" and from what little I've seen so far, it looks simply stunning. It's due out on October 30 and can be pre-ordered now.
Another returning builder from that first book is the hugely talented Barney Main a.k.a. SlyOwl, here building a Fairy Tales theme which makes for a charming collection of models. DK did a superb job tying our models together with a loose story led by a minifig (mine features an alien studying Earth habits!) but Barney's has a stronger narrative thread than the other chapters which adds further to the personality of his work.
As he is based in the US, I don't know Stephen Berry but he designed the models that are dotted throughout the book as "Challenge features". These designs were then realised by another member of Brickish, Andrew Walker. There are other features that add variety, such as quotes from us builders about favourite parts we've used. There you go, at last something quite relevant to be mentioning on the New Elementary ;O)
Today is the official release date of the English version - I believe translations are coming but haven't spotted them yet. If you want to buy a copy, I'm sure you already have your favoured routes to purchase books but I've created some affiliate links below that you can choose instead if you wish. Clicking these links and then buying from these sellers means that the seller sends a small commission to me.
LEGO® Play Book
Amazon US: LEGO® Play Book
The Official Canadian LEGO Shop: LEGO? Play Book
Amazon CA: LEGO® Play Book
Amazon UK: LEGO® Play Book
Amazon DE: LEGO® Play Book (Sprache: Englisch)
Amazon FR: LEGO® Play Book (Langue : Anglais)
Amazon IT: LEGO® Play Book (Lingua: Inglese)
Amazon ES: LEGO® Play Book (Idioma: Inglés)
If you want some more glimpses of layouts, here's a US promo video.