Back in May, Tim Johnson and Francesco Spreafico from New Elementary interviewed 2 LEGO® employees about the new Super Mario theme: Jonathan Bennink (Design Manager - Creative Play Lab) and Christian Munk (Marketing Director Lead - Reality & Games) including some questions from our patrons. Their answers give great insight and understanding as to why these sets were designed the way they have been!
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I'm Jonathan Bennink, I've worked at LEGO for 6 years now. I started at LEGO Dimensions but 4 years ago, I got the Creative Lead on the Nintendo collaboration. And that was just, yeah, gig of a lifetime! This is a dream I didn't even know I had – to work for LEGO, and then also for Nintendo? Super cool.
My name is Christian Munk and I'm in marketing on LEGO Super Mario, so a part of the Product and Marketing Development team on it. I've been with LEGO for a little more than 11 years now, in various sales and marketing roles; now mainly working on gaming IPs and product lines that have technology in them, so for instance LEGO Boost and Minecraft and so on. I'm so lucky to have been working on LEGO Super Mario for the last couple of years.